Making contact

The first step towards your individual trade fair presentation

Making contact 

The first step towards your individual trade fair presentation

Interested? If you are interested in using the starter package for your first trade fair, just contact us without any obligation.

First, choose the right trade fair partner for you. Here you can select one of three routes:

Start e-mail enquiry

Once you have chosen your partner, a contact form will open automatically. You can use this to send an enquiry to your preferred partner quickly and easily. So that your partner can prepare the next steps as well as possible, please answer the *central starter package questions in the contact form.  *If these questions are not answered, the contact will be inefficient and a reply unfortunately impossible.

The five trade fair Ws:

Why does your company want to present itself at a trade fair?

What do you want to achieve there?

Which trade fairs do you want to attend?

Who is your target group? Who do you want to reach?

Which core message(s) do you want to convey to your visitors? What is your company’s unique selling proposition?

What amount do you want to invest in the trade fair?

Here you can make your choice

The procedure after establishing contact:

1.  First coaching session

The first personal contact with your starter package partner

On the basis of the five trade fair Ws, the trade fair construction company will work out further details for your trade fair presentation with your collaboration. At this stage it is important to determine the objectives of the trade fair and to define the trade fair message. At the same time, you and the company clarify further proceedings.

There are two reasons for this:

  • You will put on the trade fair presentation which best serves your objectives.

  • No questions concerning further proceedings will remain unanswered.

Using a questionnaire developed by the starter package network, your partner will draft a marketing plan exactly tailored to meet your needs. This does not automatically include a trade fair presentation; your consultation will be independent of individual media. 

 2. Second coaching session / re-briefing

The right way to communicate at the trade fair

Together you and your partner will draw up a concept for participating in the trade fair. The main focus here will be on planning the necessary ancillary measures as well as fixing the aims and core statements.

During the re-briefing, you will have to determine key items so that planning for your trade fair booth can get under way.

And true to the proverb * “There’s no second chance for a first meeting” *, the coaching session will help you on your way to becoming a trade fair expert: from structuring trade fair communication to the follow-up work. 

3. Designing your trade fair booth

From the second to the third dimension

The first coaching session and the re-briefing have taken place, the objectives of the trade fair and target group have been determined, the functions of the booth have been decided, the number/form of the exhibits has been clarified, a trade fair motto has been found. The next step is to design your individual trade fair presentation. Here your starter package partner will create a three-dimensional solution from the known requirements. A draft of your trade fair booth. 

4. Order placement for your booth

Now we’re getting down to business

Up to this point, you can still decide not to take part in a trade fair, as only now will you place a binding order. All registrations with the trade fair company will be made for you; your individual booth will be produced, constructed and handed over to you on the date agreed.

At this stage we are talking about a period of approx. six weeks before the trade fair; your partner will of course be available for questions and consultations up until the trade fair starts. He will also assist you during the trade fair. 

 5. Follow-up

Analysis of success after the trade fair

Your trade fair presentation is not ended once the trade fair is over. The follow-up work is also decisive for the success achieved by your company through this participation. None of your potential (new) customers should fall by the wayside; therefore it is important to follow up the contacts initiated. Here too, your partner can of course assist you with useful tips.

However, the success of your overall participation in the trade fair will also be analysed jointly. What was good? What could be improved? What should the next trade fair presentation be like? Because with the gained experience of your first trade fair you will find “As soon as one fair is over, the next is on its way.”

 

The starter package is an initiative by members of FAMAB e.V.

What is the starter package?

The starter package is a unique offer for companies which want to participate in a trade fair for the first time. The price of the package covers:

  • Consulting and coaching for a successful trade fair.
  • Organization and realization of the entire trade fair presentation.
  • All services relating to trade fair participation.

QUALITY-CONTROLLED

Quality is the top priority for starter package partners

 All companies offering a starter package are quality-controlled members of FAMAB’s Exhibition and Trade fair Forum (FMA). Only specially trained personnel from the partner companies are deployed to coach you.

 Successful trade fair participation is the daily business of the starter package providers. You can profit from this specialist know-how.