You will gain a variety of benefits from using the starter package. Here are just a few of them: 

• All services are provided from one source; you will have just one contact person who will accompany you on the way to your first trade fair presentation.

• You will receive a one-off service package which you would not otherwise be offered with this scope and at these conditions.

• Your trade fair presentation is individually tailored to suit you and your needs; you will not receive standard off-the-peg goods.

• The total costs of your trade fair presentation will be made transparent. This will happen when you begin planning and will not be administered in homeopathic doses just before you receive the invoice.

• You can work out the value of the event in euros and cents: using the trade fair benefit check comparison tool.

• Your booth will have a professional appearance which will attract new customers you didn’t know before.

• Your personnel will be motivated, as they can identify with the presentation.

 

 AUMA, the German trade fair industry association and the umbrella organization of the trade fair industry, developed the AUMA trade fair benefit check in close collaboration with exhibiting companies and trade fair organizers. 

The trade fair benefit check is the perfect tool for making precise calculations of the cost-benefit ratio of participating in a trade fair.

The trade fair benefit check determines the benefit of your trade fair presentation on the basis of the opportunity costs of other marketing measures that you are using or planning. Should your company have no figures available on the costs of alternative marketing measures, your starter package partner will be happy to place empirical values at your disposal. 

You can download our trade fair benefit check guideline from the download area on the right. You will also find it under www.auma-messen.de

 Download trade fair benefit check here